4Ps Marketing, long-term tenants at The Studios, are an Econsultancy Top 100 independent search marketing agency. Working with some of the top brands in the UK and worldwide, they build integrated search marketing campaigns and deliver marketing insights for the most complex of projects.
Whilst being busy bees in their work time, they also play hard and regularly take part in a range of charitable activities, which have included bake sales, running marathons, serving tea for The Children’s Society, playing dodgeball and a whole host of other fun things.
Third Sector marketing team growing
There is a growing number of charity clients at 4Ps as well, ranging from The Children’s Society, to SPANA and the Army Cadet Force. The team are well known within the third sector (as the non-profit sector is known), through holding a regular Third Sector Breakfast event. The event is free to attend for anybody involved in marketing a charity digitally, and is so popular that places get snapped up as soon as they’re advertised!
Third Sector Breakfast event
The last breakfast event covered the subject of the future of search, with 4Ps’ Head of SEO, Ruth Attwood, taking attendees through the rise of conversational queries, user behaviour changes and the importance of digital assistants in the future. With voice search rising in popularity, especially with younger internet users, Ruth covered the need for charities to prepare themselves for a future where people will be asking their mobile phone to “find me a charity shop near me”. As Ruth put it, yesterday’s searchers thought in solutions, today they think in questions.
When asked why these events are proving so popular, 4Ps’ Head of Third Sector, Nick Shread, told us:
“There is a great culture of giving, within the third sector, so it is only natural that people working in a digital role within a charity are happy to share their knowledge with their peers. In turn, this allows their own organisation to grow through learning from the experience of other charities in a similar scenario.”
“Through hosting these events, we are able to facilitate that sharing of experience, and also impart some of our knowledge as a highly successful marketing agency. Within 4Ps we have a strong culture of giving, and giving our time to help charities through the breakfast is just one way we can help the community.”
High-speed internet and flexible office space
Nick also had some thoughts on why their office, located at The Studios, helped these sessions:
“We use our board room to host these events, which we were able to customise due to the flexible office approach offered by The Studios. We have glass walls surrounding the board room, which we utilise for writing notes on during the breakfasts. Using glass pens in this was is fantastic to help keep conversations flowing, and providing a reference for the debates when needed”
“In addition, being a successful marketing agency, we need to have access to high-speed internet. The fantastic service on offer from The Studios means that we have a speedy service for any demonstrations we make to the event attendees. If we need to bring up their website to demonstrate something, it’s there, no delay.”
Whilst it is the sharing of expertise and knowledge that keeps filling out seats at these events, it is the location and facilities that help 4Ps and their team to deliver a must-attend event for charities. Any charity marketers wishing to attend the event should visit 4psmarketing.com/4ps-third-sector/ for more information.
If your business is looking for flexible office space with a high-speed internet connection then The Studios in Islington is an ideal location in London to establish your business.