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4Ps Marketing Helping Charities Grow Online

4Ps Marketing, long-term tenants at The Studios, are an Econsultancy Top 100 independent search marketing agency. Working with some of the top brands in the UK and worldwide, they build integrated search marketing campaigns and deliver marketing insights for the most complex of projects.

Whilst being busy bees in their work time, they also play hard and regularly take part in a range of charitable activities, which have included bake sales, running marathons, serving tea for The Children’s Society, playing dodgeball and a whole host of other fun things.

Third Sector marketing team growing

There is a growing number of charity clients at 4Ps as well, ranging from The Children’s Society, to SPANA and the Army Cadet Force. The team are well known within the third sector (as the non-profit sector is known), through holding a regular Third Sector Breakfast event. The event is free to attend for anybody involved in marketing a charity digitally, and is so popular that places get snapped up as soon as they’re advertised!

Third Sector Breakfast event

The last breakfast event covered the subject of the future of search, with 4Ps’ Head of SEO, Ruth Attwood, taking attendees through the rise of conversational queries, user behaviour changes and the importance of digital assistants in the future. With voice search rising in popularity, especially with younger internet users, Ruth covered the need for charities to prepare themselves for a future where people will be asking their mobile phone to “find me a charity shop near me”. As Ruth put it, yesterday’s searchers thought in solutions, today they think in questions.

When asked why these events are proving so popular, 4Ps’ Head of Third Sector, Nick Shread, told us:

“There is a great culture of giving, within the third sector, so it is only natural that people working in a digital role within a charity are happy to share their knowledge with their peers. In turn, this allows their own organisation to grow through learning from the experience of other charities in a similar scenario.”

“Through hosting these events, we are able to facilitate that sharing of experience, and also impart some of our knowledge as a highly successful marketing agency. Within 4Ps we have a strong culture of giving, and giving our time to help charities through the breakfast is just one way we can help the community.”

High-speed internet and flexible office space

Nick also had some thoughts on why their office, located at The Studios, helped these sessions:

“We use our board room to host these events, which we were able to customise due to the flexible office approach offered by The Studios. We have glass walls surrounding the board room, which we utilise for writing notes on during the breakfasts. Using glass pens in this was is fantastic to help keep conversations flowing, and providing a reference for the debates when needed”

“In addition, being a successful marketing agency, we need to have access to high-speed internet. The fantastic service on offer from The Studios means that we have a speedy service for any demonstrations we make to the event attendees. If we need to bring up their website to demonstrate something, it’s there, no delay.”

Whilst it is the sharing of expertise and knowledge that keeps filling out seats at these events, it is the location and facilities that help 4Ps and their team to deliver a must-attend event for charities. Any charity marketers wishing to attend the event should visit 4psmarketing.com/4ps-third-sector/ for more information.

If your business is looking for flexible office space with a high-speed internet connection then The Studios in Islington is an ideal location in London to establish your business.

Attic Group innovate technology with the shopping experience

It’s no surprise that today we are all joined at the hip with our treasured smartphone. Realising how lost we are when our phone battery dips out, the Attic Group - who design and build innovative retail displays – decided to incorporated smartphone charging as a feature in their shop displays. One of the benefits in-shop charging is to enhance the shoppers’ experience by offering a charging wireless charging point. Imagine getting you nails done while your phone charge.

Cool office space to show off the hardware

Based at The Studios in Islington, The Attic Group have built a cool office space that showcases their award winning displays seamlessly fitted with on desk charging. The Future Space project, provides an intelligent wireless power charging solution for both retail and office. By attaching a small wireless attachment to your phone allows your desk/table/work surface to charge your phone. Smart charging is being taken to the next level.

Go wireless – say goodbye to the cable

Shopper strategy is at the heart of Attic’s business DNA. This allows for blue sky thinking that combines engineering, manufacturing, IT, design and installation of desks that charge your phone, without cables. Look around your office and count the black cables… Flat tables don’t need cables!

Attic Groups’ summer plans for The Studios

Now we have a solution to shopping without your charger, the next challenge for the Attic Group is how to enjoy with summer at The Studios. Deck chairs for all residents is the first suggestion, placing them on the communal lawn of the outdoor Zone 1 for the commercial residents. However a deckchair is not complete without an ice cream! An old school ice cream vending trolley, complete with a singing Italian, would add to the al fresco summer vibe of The Studios.

MEPK Architects help students on the road to becoming architects

Progressive and sustainable architecture is at the heart of MEPKs vision. They aim improve both the environment and lives of the inhabitants who experience their buildings and designs. They also know the importance of nurturing new talent and supporting students entering the world of architecture.

Work Experience for budding architects

Students writing dissertations in need first-hand experience of building projects are recruited at MEPK; they get taken onsite to see the construction from drawing to onsite delivery. These are important steps on the path to becoming an architect. Aside from the studying, work experience gives an aspiring architect the practical experience in understanding the production processes behind a design project.

Location, location, location

MEPK’s office is located at The Studios Islington. The nearest tube is three minutes’ walk to Holloway road, only two stops from the bustling hub of Kings Cross station. Projects rarely happen on the architect’s doorstep so transport links are key for both staff and clients alike. Recent commission for MEPK included a 27 Unit project commissioned in Harrow, so two stops from Holloway tube to Kings Cross then Metropolitan line all the way to Harrow.

MEPKs summer plans for The Studios

Aside from recruiting new students, summer enjoyment is also on the less formal page of the business road map. The Studios has two main outdoor zones and MEPK are located facing out to Zone 2; a gated area which has a south facing section perfect for outdoor summer working. Although not directly on their doorstep the plan for this summer (when it arrives) is more staff time outdoors, otherwise known as hot desking. Roll on summer!

Find out more about MEPK

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